Custom on-campus workshops are available whereby we place a team of two-three very senior, very experienced professionals together with your business school and/or fine arts students for a quick, yet thorough, brand marketing case study overview. We then develop a custom brand planning workshop(s) that focuses squarely on that company's particular critical success factors, while addressing that company brand's key issues and challenges. Your business school and/or fine arts students develop the brand plan; our experienced executives facilitate the process and, along with your faculty, critically evaluate/critique the final product. The entire customized learning effort typically takes no longer than one-two weeks and is conducted right at your school's campus site. Our customized workshop is easily the fastest, most cost effective way for your students to experience the brand management process for growing brands and building brand equity.
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