Frequently Asked Questions (FAQ)
1. About Savino Global Group
The goal of Savino Global Group is to provide brand marketing professionals with a repertoire of tools, models and processes that enable them to quickly and effectively craft winning brand equity building strategies and to grow personally and professionally.
Steven L. Savino is Founder, President and CEO of Savino Global Group, LLC. Steve has nearing 25 years experience as a professional marketer and has been a seasoned, senior-level executive with a successful track record in positioning consumer Brands for market share growth and profitability gains. Steve is a true change agent that employs versatile leadership and interpersonal skills with a demonstrated ability to manage the critical success factors that produce results. His strong team-building and people development skills have resulted in measureable success in leading four turnaround global brand efforts, including having led the marketing efforts on Smirnoff® Vodka at Diageo PLC, Six Flags® Theme Parks at Time Warner, Inc., Century 21® Real Estate at Cendant Corp. and Ragu/Bertolli at Unilever Bestfoods North America. Steve's overall global brand building experience includes a breadth of accomplishments across packaged goods, retail, electronics, entertainment/theme parks, internet/intranet and franchising. Steve Savino is the lead facilitator for all Savino Global Group in-market seminars, as well as all custom in-house workshops.
Please Contact Us at:
Savino Global Group, LLC
1040 Avenue of the Americas
24th Floor
New York, NY 10018
ph.: +1 212-880-3729
fax: +1 212-880-3726
For general information:
info@savinoglobalgroup.com
For questions regarding registration:
register@savinoglobalgroup.com
For information regarding our custom in-house workshops:
in-house@savinoglobalgroup.com
2. What is your training approach?
We facilitate an intense, 48 hour development program with particular emphasis placed on the strategic elements of the marketing mix (positioning, product, promotion, pricing), fiscal year planning/planning templates and internal coalition development. Each workshop is designed to tear-down and eliminate your biases, build your brand marketing skills in a most focused way and prepare you for leadership roles within marketing as a discipline, and within your current organization.
3. What are the key benefits for me?
Quite simply, we offer all the brand marketing training you need in 48 hours. Participants will Think Different; Perform Better. Our approach is designed to build your skill, confidence and enthusiasm. Our learning forum is the most cost effective way to fulfill the typical brand marketer's personal development plan.
4. What does your seminar fee cover?
Fee includes Tuition, Materials Packet, Published Booklet, Marketing Article, CD - Annual Marketing Planning Templates, Continental Breakfasts/Luncheons (2), Certificate of Completion, and Future Web-Access to BrandTalk™.
5. How can you get all of these things done in 48 hours?
Our method is based on a highly interactive, experiential learning experience that quickly gets marketers to a change agenda for building brands. We instill focus on how to woo profitable customers and consumers and how to avoid the blunder of building volume at any cost - all with an eye toward improving your ability to deliver greater economic results and organizational effectiveness.
6. What makes you qualified to do this?
Our methods, tools, models and processes are proven with every forum facilitated by experienced, savvy, senior executives who have been through the wars and understand the challenges you face. We are Not Consultants. We are Real-World Practitioners. We live what marketing professionals live and we walk what we talk.
7. Who should attend one of your forums?
All brand marketing professionals, such as marketing V.P.'s, brand directors, product and/or brand managers, associate and assistant brand managers, promotion managers, PR managers and advertising managers within a consumer product or service company. Also, we recommend that marketing agency professionals such as advertising, promotions and PR agency professionals, including but not limited to account management teams, creative teams, strategic planning teams and media teams also attend. In addition, our workshops act as an excellent simulation format for business school and fine arts students planning a career in brand marketing.
8. Do you offer custom in-house programs and services?
Custom in-house workshops are available whereby we place a team of two-three very senior, very experienced professionals together with your marketing team for a quick, yet thorough, brand overview. We then develop a custom in-house brand planning workshop(s) that focuses squarely on your company's particular critical success factors, while addressing your brand's key issues and challenges. Your in-house marketing professionals develop the plan; our experienced executives facilitate the process and critically evaluate/critique the final product. The entire in-house custom effort typically takes no longer than two to four weeks and is conducted right at your company site. Our in-house custom workshop is easily the fastest, most cost effective way to develop your annual brand plan. For more information, drop us an e-mail at in-house@savinoglobalgroup.com or call us direct at (212) 880-3729.
9. How do I register for a BrandCzar™ learning forum™?
In order to ensure that we deliver the highest quality service, registration for each BrandCzar™ Learning Forum™ is limited to 20 participants per event and registrants are processed on a first-come, first-serve basis. Once you register by providing the necessary contact/profile information on the registration page in this website, you will receive an e-mailed confirmation letter and invoice within 3 business days. Payment is due in advance and must be received no later than 45 days prior to the Forum Event you have selected. This will guarantee that we secure your place for that Forum Event.
10. Is there a quality-service guarantee?
Savino Global Group stands by the excellence in service it provides. Your complete satisfaction is important to us and vital to our mutual success. We will ensure that we meet your expectations. If you are not satisfied with The BrandCzar™ Learning Forum™ that you have attended, we will offer you another Forum completely free of charge. Your complete satisfaction is 100% Guaranteed!
11. What is your cancellation policy?
You may cancel or transfer to a seminar at a later date without penalty, up to 45 days before the Forum Event date. If you cancel within the 45 day period, you will be subject to a cancellation fee of US$ 500 (€ 575), while transfers will be subject to a US$ 200 (€ 250) transfer fee. Additionally, all cancellations/transfers received one week prior to Forum Event date will be charged the full invoice amount.
12. Are there tax deduction benefits?
Yes, there is a tax deduction that is allowed for expenses of education (including registration fees, travel, meals and lodging) undertaken to maintain and improve professional skills. (Treas. Reg. 1.162-5 Coughlin v. Commissioner 203 F2d 307.)
